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Website promotion in search. Integrity agency step-by-step guide

We have received the same question from customers more than once. "Is it possible to make it cheaper?" Yes, you can! Therefore, we have compiled this guide for the most desperate and daring clients who are not looking for easy ways.

If you are still looking for simpler options, then fill out our application for website promotion. We will gladly work with you.

Successful website promotion in Yandex or Google is based on:
•strategies,
•interesting content,
•attractive design,
•high-quality layout,
•seo page optimization,
•analytics.


Step 1. Counters and indicators

First of all, you should register in Yandex.Webmaster and Search Console. These two panels will help in complex website promotion. With their help, it will be clear what is happening with the "visibility" of the page in search engines.

Then you should install the Yandex.Metrica, Google Analytics and Liveinternet counters to always receive correct information.

Master all available social networks and instant messengers. Build traffic to the site and test where the content goes best.

Now  check the site indicators.
•How many pages are indexed in search engines.
•Top queries on the site.
•Average traffic per day.



Step 2. Technical errors on the site


Compose the file in correct way with the site indexing parameters - robots.txt. Write specific directives in it and do not forget to upload the file to the root of the site.

Draw up a sitemap so that search engines know which pages to index and how often they will be updated
.
Define the main site mirror. Put a redirect from the second domain to the main one. This is how search engines will rank and index the site as a single page.

Find duplicates of the site through Xenu. What is it ? The same page, but with a different domain. Search engines don't like this, so you either need to set up a CMS or redirect to the main mirror.
Identify and remove duplicate titles on pages. You can select duplicate content using a special program. This problem will be solved by the standard functions of the engine.

Create a URL that search engines like. It should be easy to read, understandable and contain an adequate number of characters.

For users to love and visit the site, it must load quickly. This will improve traffic conversion and ranking in search results. You can find out the speed through Google PageSpeed insights.

Find out whether the site has come under the distribution of search engines. If the total traffic on the site has dropped sharply or fails pointwise for no reason. If this site fails to meet your expectations. If you have violated the rules of search engines. Then most likely you have filters applied. For Yandex it will show “Webmaster”, for Google ー “Tools for Google Webmasters”.





Step 3. Content optimization


Find out what will be pleasant / useful to users, and only then  post it on the site. If the text is optimized with 1000 and 1 keys, but not formatted or not read, then the search engine will not promote the site in the search results. Spamming is a thing of the past.

Define how the title, description and keywords meta tags work. You can find all the problems using the Seo-spider program, which scans the site and provides information on it.

Assign the alt = "" attribute to each image. This is done via an alternative text or code field. Find out where there is no attribute via Seo-spider.
 
In addition to the title tag, there are also H1-H6 headings. They have a greater impact on page optimization and ranking. Pay particular attention to the H1 heading.
 
Internal linking affects search results. Link the pages with other links so that the site is indexed entirely. This will help the robots find all the parts for indexing and improve the quality of usability.

And to make absolutely everything cool, set up an extended snippet. It will grab the attention of users.




Step 4. Improving usability


Arrange site blocks in the usual order so as not to annoy the user. Make everything that needs to be clicked clickable.

Don't make visitors suffer because of the font. Choose the simplest and most readable one. Especially if your page has useful longreads.

Don't forget about the 404 error page that will appear if something goes wrong. And the "breadcrumbs" that are usually found in a CMS template, but not always. Also check the site for broken links using Xenu. Remove them. There is nothing worse than when the user does not find the right page.

Add convenience to the site, and at the same time  keep the user longer. Visitors will appreciate if the site has a convenient quick call button, order, online consultant; well-readable address, phone number and other information about the company in the footer of the page; various interesting or relevant collections with working links for the transition; comments, share or rate button.





Step 5. Content on the site


Collect all requests related to the operation of the site or its topic. This can be done both for a fee - any parsing program, and for free - Yandex Wordstat.

Remove all non-targeted requests. In paid programs, this is done quickly using filters, in free programs, only by hand.

Stock up on content and ideas, draw up a publication schedule. You won't go far without prepared texts and topics, so subscribe to publics, mass media, mailing lists to quickly find inspiration. But the main thing is to understand for whom the content is being made, who comes to the site, and what these people are interested in reading.




Step 6. Promotion of site materials


Attract traffic to the site. There are many ways to tell people about the site. Below we present a list that will help you decide on a promotion scheme.

1.Social network
2.Working with experts
3.Mailing list 
4.External content marketing
5.EBook
6.Newsjacking
7.Interviewing experts
8.Advertising commenting
9.Video content
There are many more options for how to promote your site. We have only mentioned the most popular ones.



Step 7. Analytics


We constantly monitor:
  • traffic,
  • mobile traffic,
  • traffic sources,
  • refusals,
  • sources of leads,
  • conversion rate,
  • returns,
  • viewing depth,
  • time of stay. 
 
Also track which articles are the most popular using Metrics or Google Analytics. We are looking for references to the site through social networks and check external links through the "Webmaster"
 
We have been promoting sites in search engines for a long time, and our practice shows that today it is very difficult to get to the top on your own. Not even losing your position in search engines and customers is already good luck. Therefore, we recommend allocating a budget for promotion and contacting professionals. We employ only proven specialists. It is easy and pleasant to cooperate with us. Leave a request and see for yourself.